Branding + Strategy

  • Branding

    One thing that makes a business stand out at first glance is branding! When someone scrolls onto your social media profile, they should quickly get a sense of your brands style and tone. This can come from a cohesive color scheme in your IG highlights/graphics to the editing style of your photos! Having a clear brand identity will help attract like-minded and ideal audiences.

  • Content Strategy

    The absolute key to social media growth and conversion comes from a solid strategy. It’s not enough to post gorgeous photos with fun, witty captions, there needs to be a reason behind everything you post. Content should be made to bring value to your audience; it should consist of analytic-driven research, an understanding of the trends within your niche, and it should be made in a way that benefits your ideal customer. We formulate the perfectly customized strategy specific to you and your brand!

Cohesive Branding

We’ll take it from here!

In order to obtain cohesive branding, here are some things we’ll do for you:

  • If necessary, update the color scheme and icons on your IG highlights

  • Create a customized preset (like a photo filter), that will be applied to all of your photos

  • Create a customized preset that will be applied to videos

  • Customized graphic templates with branding colors, fonts, and styles for social media posts

  • Customized IG story templates with branding incorporated

Content Strategies

In order to ensure consistent posting and growth, here are some things we’ll do for you:

  • A brief social media audit to help us better understand your audience and what type of content styles work for them

  • Conduct market research based on your industry, audience, and current trends

  • Brainstorming content ideas that incorporate varying content forms and content pillars

  • We’ll have a monthly meeting to go over reports from the previous month, goals for the new month, and any upcoming releases, launches, or events to include into the next content calendar

  • Creating a carefully constructed content calendar (updated monthly) that seamlessly embodies all previous research and content ideas

  • Writing captions with thoughtful and intentional SEO to aid in boosting visibility and traffic

Looking for an effective content strategy?

Social media is truly a full-time job, and when running every other aspect of your business, the last thing you want to worry about is social media. Let us take care of the branding and strategies for you!